The Superior and Rock Machine R&D team consists of bike enthusiasts, racers and experts, who have been developing top racing bikes for decades. Every bike they design has to be SUPERIOR in every aspect: it has to be light, fast, easy to handle, reliable and also, comfortable.

The brand's years of experience in researching and developing top end racing bikes, carries through to their cheaper models. Guaranteeing a fantastic riding experience, whatever your budget or discipline, whether it's MTB, Gravel, City, Road or Kids.